It starts with cotton. Threads of cotton are woven together into denim fabric. That fabric is cut into panels. Panels are stitched together. Add buttons, zips, pockets, rivets and detailing and you have a pair of jeans. It sounds simple, but like all craft the quality is in the details.

Hearing Tshepo Mohlala, founder of the denim brand Tshepo the Jean Maker, talk about denim brings this ordinary fabric that many of us wear nonchalantly at work, at leisure, and in different colours, styles and cuts into the limelight. Think about it: ...

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