OVI LOOKBOOK
OVI merges TSHEPO’s refined craftsmanship with Maphorisa’s sonic influence to create a collection that moves with rhythm, attitude, and soul.
OVI merges TSHEPO’s refined craftsmanship with Maphorisa’s sonic influence to create a collection that moves with rhythm, attitude, and soul.
You know the rhythm: a 4am alarm, a quick shower, airport coffee in hand, and your laptop bag slung over your shoulder. You're half-awake but fully booked. Flight, meeting, catch-up...
The World May Have Sped Up, But We Haven’t. We could’ve chased hype. We could’ve cut corners. We could’ve outsourced it all and sped up production. But we didn’t. Because...
In 2015, Tshepo Mohlala had no inheritance, no access, no shortcuts. What he did have was a name, a pair of hands, the love of his family — and a...
They say legacy is inherited. But that’s not how this one began. There was no dynasty. No fashion school in Paris. No silver spoon stitched into a label. Just a...
After 10 years of premium South African denim, this fabric has seen it all — every crease, every story, every step. The Fabric Remembers
For decades, denim was made the same way: heavy on resources, slow to adapt, and built for mass production over longevity. But today, the industry is shifting. Innovation is rewriting the...
A good story doesn’t give everything away at once. It unfolds. It draws you in with subtle shifts, keeps you intrigued with what’s left unsaid. And before you know it,...
The Story of Denim: Unravelled We live in a world filled with everyday mysteries we rarely stop to question. Like, why is rooibos tea red despite its green leaves? How...
It’s easy to think of a T-shirt or a polo as just… clothing. But a truly great one changes the way you see the basics. It doesn’t just keep its...